Summer Builders NFT: Post-Mortem

June 8, 2024

Summer Builders NFT Post-Mortem

Distribution challenges:

  • Our launch date coincided with peak Onchain Summer activity
  • Neither me nor Simon have high social capital on Farcaster, yet

Supply strategy:

  • High NFT supply (1000 mints, we had less than 100) was overambitious

Community engagement:

  • Some OGs loved the collection enough to actively share, some others just thought it was funny
  • If we did more research work and better storytelling, they'd probably feel more engaged

Aesthetics:

  • Could have played better with aesthetics and used colors more aligned with Base

Influencers:

  • Involving some Farcaster celebrities would have helped "farm" more attention