Summer Builders NFT Collection

Summer Builders NFT Collection on Zora

What we did:

• Launched an NFT collection on Zora with Simon
• 100 unique Summer Builder characters, 10 shipped first
• Characters designed with AI (Midjourney), inspired by 80s/90s TV shows
• Incorporated personal traits of OGs from BUILD + Talent Protocol
• Added Summer vibes and aesthetic to the designs
• Main reason: celebrating fellow builders, having fun, and learning

Process:

• Brainstormed concept and creative direction
• Used AI image generation tools for initial character designs
• Manually edited and added Summer and BUILD elements
• Set up Zora collection and minted NFTs
• Promoted and shared the collection

Thanks to:

• Simon, pleasure working (mostly async) together
• We always come up with cool, creative ideas

Takeaways:

• Distribution is key, especially in crowded markets
• Social capital and community building matters
• Start smaller for new NFT projects, selling out is important: scale comes later